Endocanna’s  dna

Our team

Len May


With over 25 years of experience, Len May, MCS is a pioneer in the medical cannabis industry having held positions such as the President of the Cannabis Action Network, Board Member and Lifetime Member of California Cannabis Association​, as well as a stakeholder in some of the industry’s most iconic brands.

His experience also encompasses a strong understanding of branding and compliance, fundraising, and operations.
As a Certified Medical Cannabis Specialist in Medicinal Genomics, May has an in-depth knowledge of genomics, cannabinoids and terpenes and their interaction with the endocannabinoid system, allowing him to consult on formulations targeted to treat specific conditions. May has a Masters of Medical Cannabis and Endocannabinoid Formulation Specialist Certification from the Institute for the Advancement of Integrative Medicine. His areas of expertise include the workings of the ​Endocannabinoid system and how genetic expression plays a role in human experiences. In his role as CEO of Endocanna Health, he uses his knowledge of the plant to help modulate those experiences for those looking to incorporate Cannabis into their lives.
Mr. May is an accomplished public speaker having presented on these topics on some of the world’s most prestigious stages in his mission to help educate the population about the healing powers of cannabis.

Eric Kaufman


Eric Kaufman is a serial entrepreneur with a background in product development, manufacturing and technology.

He successfully launched several toy companies and marketed products under entertainment licenses with Warner Brothers, Twentieth Century Fox, Sony Pictures, Hearst Corporation and more. He co-founded Romar Computer, racing ahead of competitor Apple Computer developing the Turbo Hard Disk products, recognized as the first retail hard disks introduced to the market. Eric was also instrumental in developing a line of successful consumer computer software titles for Nova Development.

Lawrence Bornstein


Mr. Bornstein is a senior executive with over 30 years of experience in auditing, accounting, finance, operations, acquisitions/mergers and international licensing.

Mr. Bornstein supervised an annual budget of over $400M in revenues, implemented various forecasting systems, procedures and controls. Participating in acquisitions, Lawrence managed several departments, preparing business plans, overseeing 43 licensed magazine editions in 58 Countries.

Anya Cravitz


Anya Cravitz is an accomplished branding and marketing professional with 15 years of experience, launching and developing brands for the health, wellness, beauty and technology based industries.

Anya’s work has been featured on The Today Show, Good Morning America, Extra Pop Up Shop, FabLife, Mantra Magazine, the Huffington Post and more.
Anya’s work in the Cannabis industry has been acknowledged by Rolling Stone, Dope Magazine, the LA Weekly, and High Times Magazine.

Renee Reeser Zelnick

creative Director

Renee Reeser Zelnick’s creative mind serves a global clientele as a brand builder, designer, information artist and visual consultant.

Renee holds a Bachelor of Fine Arts from Moore College of Art and Design in Philadelphia and a Masters in Transpersonal Psychology from the University of Philosophical Research in Los Angeles. Her research, publishing and advocacy in the realm of harm reduction, the role of psycho-actives in a controlled therapeutic settings and interest in human consciousness and the neuroscience of creativity have kept her involved with groups such as the Multidisciplinary Association for Psychedelic Studies (maps.org), the Alexander Shulgin Research Institute Archive and Erowid.org, on an ongoing basis.  

Renee has worked with media movers and shakers including Sony, HBO, Universal Studios, Coca-Cola, Disney, Dreamworks, Electronic Arts, Nissan, Land Rover, Skyy Vodka, Campari, Old Navy and Nike, and many more.

Dr. Joshua Bender

M.A. M.S.W. PH.D.

Joshua Bender is a cross-disciplinary researcher who is particularly interested in various research ‘efficacy’ methodologies, outcomes, and sample sizes as they combine with sociological and demographic variables.  He is leading the development of cross-disciplinary personalized AI efficacy modeling.

Educated at UCLA and Columbia University for undergraduate and graduate studies, he has received numerous honors and recognitions including being a recipient for the Columbia University Presidential Fellowship and UCLA’s EAP scholarship as well as research appointments with leading faculty at both institutions.

Dr. Michael Tagen


Dr. Tagen is a scientist who has spent the last decade working in clinical research in both hospital and pharmaceutical company settings.

He has applied his expertise to drug development programs in oncology, immunology, and neuroscience. He currently serves as a consultant to several startups on pharmacology, pharmacogenetics, and clinical trials.

Dr. Tagen earned a B.A in Neuroscience from Connecticut College and a Ph.D. in Pharmacology and Experimental Therapeutics from Tufts University.

Dr. Allen Lawrence

M.A., M.D., Ph.D.

Dr. Lawrence currently practices Integrative Medicine, Holistic Wellness, and is an expert in managing patients with Medical Cannabis.  Dr. Lawrence has co-authored and published 24 books including When Your Body Talks, Listen! and When Your Body Talks, Heal It!

Dr. Lawrence is a graduate of UCLA Undergrad, UC Irvine Medical School, Internship at USC Los Angles County Hospital, and performed a Residency in Obstetrics and Gynecology at Cedars Sinai Medical Center in Los Angeles, California. Dr. Lawrence has also attained a Masters in Human Nutrition and Ph.D. In Psychology at the Pacific Institute for Advanced Studies in Los Angles, California.

Dr. O. Brian Kaufman

M.F.A. PH.D.

Dr. Kaufman is a specialist in corporate, academic, and non-profit communications.  Professor of English at Quinebaug Valley Community College,

Professor of English at Quinebaug Valley Community College, teaches writing in Connecticut. A former editor of Competitive Utility and Project Finance Monthly trade journals, he covered the electric industry during its period of deregulation in the late ‘90s. With degrees in journalism, creative writing, and rhetoric, the former LA-based news reporter, editor, and radio producer covered politics, sports and business for The Burbank Leader, KABC Talkradio, KMNY Money Radio, and others.

Our Advisors

Eben Britton


Former 2009 NFL player Jackson Jaguars and Chicago Bears. Britton is now a dedicated Cannabis…

 activist, accomplished public speaker, podcast host of Mindful Warrior and acts as a powerful voice for athletes that are pro Medical Cannabis.

Dr. Jennifer Berman

M.D., Author, T.V. Personality

Dr. Jennifer Berman is an internationally renowned urologist, NY times best selling author and one of america’s leading expert and authorities…

 in the field of female sexual health. She also co-founded the Female Sexual Medicine Center. Dr. Berman has received several awards, including the Women of Action Award, the Women Who Make a Difference Award, and the Rising Star of the Year award.

Rosie Mattio

public relations

Rosie is a founder of RMPR, a full -service, premier boutique, public relations firm specializing in technology, food, startup, cannabis and lifestyle clients.

As one of the first publicists in the rapidly growing Cannabis industry, RMPR has also established itself as the premier agency for Cannabis businesses throughout the country.

Prof. Elisa Jacobs

President, The tiffany project

A Harvard graduate and neuropsychology researcher, Professor Elisa Jacobs has also participated in courses at the McGovern Institute of Brain Science at MIT.

In addition to her numerous research projects focussing on brain trauma recovery, she is the co-founder and Vice President of The Tiffany Project, a 501(c)3 nonprofit set up in memory of her daughter. The Tiffany Project, addresses social issues through research, education and social action, while working collaboratively with other like minded people, creating positive change.

Dr. Saleem Mohammed


Saleem completed his Ph.D. in Bioinformatics from the University of Nebraska, Lincoln, USA. He has wide experience in the field of Computational Biology, Molecular Biology and Genomics.

He founded Xcode with a vision to bring India to the forefront of personal genomics.

Dr. Mattio Abdur Rub


Mattio Abdur has co-authored over 25 journal papers and has over 50 international conference proceedings. He is the recipient A*STAR young Scientist Award in 2012.

Abdur holds a Ph.D. in Biomedical Sciences from the University of South Florida (USF), USA.  His recent appointments are CEO of Cell Diagnostics, Singapore and Vice President of Research, Credo Biomedical, Singapore and Head of In Vitro Diagnostics, A*STAR, Singapore.